This will help advertisers measure what matters to better achieve their advertising delivery goals and ultimately better reach their target consumers. A comprehensive view of total digital campaign delivery across desktop, smartphones and tablets can help advertisers and their agencies make data-based decisions to better optimise their campaigns in-flight and also better plan for future campaigns.īeyond just digital, comparable reporting and metrics will also allow media buyers and sellers to compare campaign delivery performance to that of traditional media, such as TV, providing a true, holistic cross-platform campaign view. Gaining access to a single, holistic view into campaign delivery across audience and validation metrics helps advertisers ensure their investment is not wasted on ads that never had the chance to be seen by their target consumers.Īligning Campaign Measurement Across ScreensĪlthough measurement in and of itself is important, the true power of the expansion of mobile audience measurement comes in the ability to understand how mobile advertising performed in relation to other screens within the campaign. Validation metrics, especially viewability and invalid traffic (IVT), are critical factors to evaluate in mobile just like they are in desktop campaigns. Knowing if your mobile campaign reached the right audience is an important campaign metric, but it’s not the only factor advertisers should be looking at in monitoring their campaign delivery.
#Mobile audience in undistracted audience install
Tailored audiences from mobile apps can help you drive the highest possible ROI in your app install and app engagement campaigns. With this evolution towards the dominance of mobile in internet consumption, advertisers are increasingly looking to up their investment in mobile, which makes campaign measurement across smartphones and tablets ever more important to evaluating and optimising campaign delivery.Ī Single, Holistic View into Campaign Delivery Today, we’re announcing tailored audiences from mobile apps, a new way for advertisers to create targetable audience segments based on mobile app actions such as an install, purchase or sign-up.
0 kommentar(er)
